"she writes her secrets in lipstick on the mirror"
Lola Wilde is a Newark-based pop-rock artist with Portuguese roots and a sound that bridges the anthemic urgency of Kelly Clarkson with the dark edge of The Veronicas and Avril Lavigne.
Her music explores the emotional wreckage of growing up — love, identity, and the spaces between languages.
Produced by Mr. Carter, with lyrics by Ruben Santos.
pop-rock ★ newark, nj 💙 portuguese roots ♥Lola Wilde grew up between two worlds — the packed hallways of a Newark high school and the quiet weight of a Portuguese home where music was always playing.
She started writing songs the way most people write in journals: to survive the noise. The heartbreaks, the friendships that fell apart, the nights that felt too big for one room.
Her sound lives somewhere between the anthems that defined a generation and the kind of song you only play alone at 2am. Raw enough to feel real. Polished enough to haunt you.
Produced by Mr. Carter. Words by Ruben Santos.
Ruben Santos is a Portuguese creator and music producer who builds worlds. Under his production alias Mr. Carter, he crafts every sonic detail of the Lola Wilde project.
Inspired by how audiences connected with fictional acts like Gorillaz and the Huntrix from Kpop Demon Hunters, Ruben set out to create a fully realised pop-rock artist with a complete backstory, aesthetic, and music that stands entirely on its own. He uses AI as a creative instrument — not to replace authorship, but to give the character her voice.
Every lyric is personal. Every production choice is intentional. Lola Wilde is a fictional artist with very real feelings behind her.
creator ★ mr. carter 🎸 portugal 🇵🇹"Not Your Type (But I Am)"
April 3, 2026 — coming soonThe follow-up single — louder, brighter, unafraid. A declaration disguised as a love song.
♥ pre-save now"Loving You Is Wrong"
March 7, 2026 — debut singleGuitar-driven and emotionally raw — about the tension of loving someone when you know you shouldn't. The guilt, the pull, the inability to walk away.
▶ listen on SpotifyLola Wilde Introduces Debut Single "Loving You Is Wrong" — New Single "Not Your Type (But I Am)" Arrives April 3
Newark, NJ — Pop-rock artist Lola Wilde has released her debut single "Loving You Is Wrong," available now on all major streaming platforms. A second single, "Not Your Type (But I Am)," arrives April 3, 2026.
Newark-raised and Portuguese-rooted, Lola Wilde arrives with a sound that channels the anthemic energy of Avril Lavigne, Kelly Clarkson, and The Veronicas into something entirely her own. "Loving You Is Wrong" is a guitar-driven confession about the emotional weight of loving someone when everything in you knows you shouldn't — raw, intense, and impossible to shake.
Produced by Mr. Carter, with lyrics by Ruben Santos, the singles are the first glimpse into a fully realised pop-rock universe built around one of music's most compelling new voices.
"Loving You Is Wrong" is out now. "Not Your Type (But I Am)" drops April 3 — pre-save now.
Stream: open.spotify.com/artist/4bLnYz9RJLqYrM1lByFkaF
Watch: youtube.com/@LOLAWILDEY2K
Press: press@lolawilde.com
stills from the "Loving You Is Wrong" videoclip — free to use for editorial coverage ♥
Lola Wilde — "Loving You Is Wrong" · 2026
Lola Wilde — corridor · "Loving You Is Wrong" · 2026
Lola Wilde — portrait · "Loving You Is Wrong" · 2026
For hi-res images contact press@lolawilde.com